Resources

The Talpa Network ratings predictions experience

How Talpa Network overcame manual TV rating challenges with Ratings Artist, achieving streamlined ad sales, enhanced advertiser satisfaction, and increased profitability. Ratings Artist incorporates human expertise seamlessly into the AI/ML-based ratings prediction process .

Tim Waddingham on the complexity of personalization

At the OTT Executive Summit of December 11-13, 2023, Tim Waddingham engaged in a very insightful panel talk about perfecting personalization to match viewers to the ideal content and viewing experience.

Dan Meyer on content-value management

At the OTT Executive Summit of December 11-13, 2023, Dan Meyer joined a captivating panel discussion on critical aspects of content-value management in the digital realm. The conversation touched on market shifts, streaming profitability, consolidation, and the rise of niche players.

Transformative collaboration: Enhancing media workflow efficiency at Anuvu

Media companies often face the challenge of transforming their workflows to keep pace with evolving technologies and global demands. In this MEDIAGENIX webinar, Anuvu shared its transformative journey, shedding light on the hurdles faced and triumphs achieved by integrating MEDIAGENIX’s VOD capabilities.

Managing metadata upstream: Challenges and strategies for content producers

Rebecca Twardy in a NAB Show New York tech chat with Matt Foster, EVP Digital Transformation at Fremantle.

IBC 2023: An industry in search of a common groove

Ivan Verbesselt reflecting on an emerging trend at IBC: “The more stringent economic environment in which the media industry operates will make content supply chain efficiency even more crucial to profitably navigate the continuous and rapid change that marks this decade.”