The content value management challenge
In the second of a series of articles throughout 2024 examining the key challenges broadcasters and content rightsholders face today, Nick Moreno explores the crucial challenge of maximizing content value amid rising production costs and shifting industry trends.
Navigating the expanding maze of uncertainties
With more ways to monetize content than ever before—ranging from traditional and over-the-top distribution to social media—the complexity of monetization decisions has increased. Unlike the rigid content windows of the past, today’s landscape demands flexibility and strategic planning. Balancing immediate returns with long-term brand value is crucial, and media companies must adapt continually…
Insights
Get inspired
05 Sep. 2024
Mediagenix Transforms the Content Lifecycle at IBC 2024
Brussels, 4th September, 2024 — Mediagenix will showcase a suite of innovative tools at IBC 2024, designed to revolutionize audience engagement. Its latest solutions, demonstrated at 1.B47 – Hall 1, raise the bar in content strategy, value management, and scheduling. Mediagenix ensures that media and entertainment companies can seamlessly integrate their most valuable assets - content and audience.
21 Aug. 2024
Mediagenix celebrates the Step-Up Internship Program
Mediagenix has entered into a second collaboration with the Step-Up Internship Program, an initiative aimed at enhancing diversity and inclusion in the top-tier legal job market across Europe. Mustafa Simsek, a talented law student, is currently completing a paid one-month internship with us and gaining valuable learning experience. "This experience shows me the value of working with colleagues who are not only experts in their field but also genuinely kind and encouraging," he says.
19 Aug. 2024
DPP Podcast - The 'Human in the Loop' Approach
Is content commissioning and scheduling an art or a science? The crucial balance between artistic intuition and scientific analysis was a key theme in the DPP Podcast of August 12, 2024, where Edward Qualtrough, Editorial Director at the DPP, sat down with Nick Moreno and Jens Costers from Mediagenix to explore how media companies can navigate the challenges of content commissioning and audience engagement in today's complex market.
17 Jul. 2024
Mediagenix at IBC: As not seen on TV
The well-oiled machinery behind viewer engagement.
At IBC booth 1.B47 (Hall 1), September 13-16: Mediagenix unveils how intelligence, collaboration, and automated orchestration behind the screens deliver perfect viewer experiences. The innovative Mediagenix solutions ensure unparalleled viewer engagement. They empower a distributed workforce to collaborate effortlessly, maximizing content ROI through operational efficiency and business agility.
26 Jun. 2024
Mediagenix Snowflake integration empowers customers with enhanced data access
We are excited to announce the launch of our new Snowflake integration. This cutting-edge integration is designed to enable customers to effortlessly pull data from our extensive platform ecosystem, significantly enhancing their data analysis and decision-making capabilities.
