The Content Strategy Challenge
In the first of a series of articles throughout 2024 examining the key challenges broadcasters and content rightsholders face today, Nick Moreno explores the challenges media companies face in developing content strategies amid rapid industry transformation. Data-driven insights play a crucial role in shaping strategic decisions and aligning corporate strategy with audience preferences and market dynamics.
Planning Content Amid Constant Change
- How do media companies define and adapt their corporate strategy in response to external and internal factors?
- How does content strategy change when corporate strategies evolve, and what influences those changes?
- What role does data aggregation and analysis play in shaping content strategies for media companies?
- How can media companies improve strategic content planning processes to make better decisions and increase efficiency?
Insights
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19 Dec. 2024
Mediagenix Welcomes Bruno Langlais as Business Development Manager, North America
Brussels, Dec. 17, 2024 — Mediagenix, a leader in software solutions for content strategy, content value management, and content scheduling, announces the appointment of Bruno Langlais as Business Development Manager for North America. With over 25 years of experience driving sales strategy in the media and entertainment industry, Bruno will play a key role in further positioning Mediagenix as a trusted partner for broadcasters, streaming platforms, and content creators.
16 Dec. 2024
The Next Frontier of Content Scheduling
Mediagenix has launched a series of webinars to delve into the intricacies of the content lifecycle. The first session zeroed in on content scheduling, featuring insights from Mediagenix experts Michel Beke, Nick Moreno, and Nikias Arts.
28 Nov. 2024
Nayla Nassar on the transformation of broadcasters to embrace the streaming era
As the world shifts to digital-first media consumption, traditional broadcasters are undergoing a monumental transformation to thrive in the streaming era. Nayla Nassar, Strategic Account Manager for Mediagenix, sheds light on how broadcasters are evolving their content strategies now that viewers expect seamless on-demand content. Here’s a closer look at the pillars of this transformation.
26 Nov. 2024
Talpa Network Transitions to Mediagenix SaaS Platform for Advanced Content Strategy and Scheduling
Brussels – November 25th, 2024 – Talpa Network, the privately-owned Dutch media conglomerate, has completed a comprehensive cloud migration to Mediagenix's SaaS platform. This marks the start of a transformative investment that introduces a myriad of innovative capabilities for the optimization of Talpa Network’s content and channel management.
06 Nov. 2024
Mediagenix Survey Shows 55% of Media Companies Struggle with Automation and System Connectivity
MBC Group Champions Smarter Workflows to Secure the Future of Media
