The Content Strategy Challenge
In the first of a series of articles throughout 2024 examining the key challenges broadcasters and content rightsholders face today, Nick Moreno explores the challenges media companies face in developing content strategies amid rapid industry transformation. Data-driven insights play a crucial role in shaping strategic decisions and aligning corporate strategy with audience preferences and market dynamics.
Planning Content Amid Constant Change
- How do media companies define and adapt their corporate strategy in response to external and internal factors?
- How does content strategy change when corporate strategies evolve, and what influences those changes?
- What role does data aggregation and analysis play in shaping content strategies for media companies?
- How can media companies improve strategic content planning processes to make better decisions and increase efficiency?
Insights
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10 Mar. 2025
Beyond the Algorithm: Crafting Personalized Media Experiences
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Mediagenix Appoints Wael Yasin as Sales Director Central Europe
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Mediagenix Powers Seamless Business and Content Management Integration for France Télévisions
Brussels – January 28th, 2025 – Mediagenix, a leader in software solutions for content strategy, value management, and scheduling, has today announced a successful deployment for France's leading public service broadcaster, France Télévisions.
