The Content Lifecycle Revisited

Secure your spot now for three live webinars as we explore the vast potential for transformative improvements.

Ratings Artist shortlisted for CSI Awards

Ratings Artist has been shortlisted for the CSI Awards in the category ‘Best data & analytics innovation'. Leveraging Machine Learning models, Ratings Artist instantly and accurately predicts TV ratings for all content types, with dedicated predictions per target demographic.

We are proud to announce that Ratings Artist has been shortlisted for the CSI Awards in the category ‘Best data & analytics innovation’! 

Leveraging Machine Learning models that are trained on historical ratings data enriched with content and context metadata, Ratings Artist can instantly and accurately predict TV ratings for all content types, with dedicated predictions per target demographic. This will enable customers around the globe to optimize ad sales and intelligently automate scheduling (particularly relevant for FAST channels). 

Ivan Verbesselt, Chief Product and Marketing Officer for MEDIAGENIX: “Ratings Artist is a strong example of augmented intelligence empowering human experts to optimize audience engagement and content monetization through fast and accurate data-driven decisioning.”

MEDIAGENIX is ready to roll out the Ratings Artist solution to its customer base. This will bring dramatic operational efficiency gains to media companies worldwide and help them increase their ad sales revenue, improve their content scheduling decisions, and optimize their content promotions. The predicted ratings can also be used as an input in MEDIAGENIX’ AI-driven automated scheduling solution for FAST channels and traditional linear TV. 

A derivative of the machine learning model developed for Ratings Artist also allows MEDIAGENIX to provide automatically generated content grading information to its customers: an indication of how well a certain title will perform on the customer’s specific channels and platforms. This will prove very useful in assessing and optimizing the ROI for a particular title. 

Insights

Get inspired

19 Dec. 2024

Mediagenix Welcomes Bruno Langlais as Business Development Manager, North America

Brussels, Dec. 17, 2024 — Mediagenix, a leader in software solutions for content strategy, content value management, and content scheduling, announces the appointment of Bruno Langlais as Business Development Manager for North America. With over 25 years of experience driving sales strategy in the media and entertainment industry, Bruno will play a key role in further positioning Mediagenix as a trusted partner for broadcasters, streaming platforms, and content creators.

Mediagenix Welcomes Bruno Langlais as Business Development Manager, North America

16 Dec. 2024

The Next Frontier of Content Scheduling

Mediagenix has launched a series of webinars to delve into the intricacies of the content lifecycle. The first session zeroed in on content scheduling, featuring insights from Mediagenix experts Michel Beke, Nick Moreno, and Nikias Arts.

The Next Frontier of Content Scheduling

28 Nov. 2024

Nayla Nassar on the transformation of broadcasters to embrace the streaming era

As the world shifts to digital-first media consumption, traditional broadcasters are undergoing a monumental transformation to thrive in the streaming era. Nayla Nassar, Strategic Account Manager for Mediagenix, sheds light on how broadcasters are evolving their content strategies now that viewers expect seamless on-demand content. Here’s a closer look at the pillars of this transformation.

Nayla Nassar on the transformation of broadcasters to embrace the streaming era

26 Nov. 2024

Talpa Network Transitions to Mediagenix SaaS Platform for Advanced Content Strategy and Scheduling

Brussels – November 25th, 2024 – Talpa Network, the privately-owned Dutch media conglomerate, has completed a comprehensive cloud migration to Mediagenix's SaaS platform. This marks the start of a transformative investment that introduces a myriad of innovative capabilities for the optimization of Talpa Network’s content and channel management.

Talpa Network Transitions to Mediagenix SaaS Platform for Advanced Content Strategy and Scheduling

06 Nov. 2024

Mediagenix Survey Shows 55% of Media Companies Struggle with Automation and System Connectivity

MBC Group Champions Smarter Workflows to Secure the Future of Media

Mediagenix Survey Shows 55% of Media Companies Struggle with Automation and System Connectivity