Mediagenix: The story behind the unified brand
Mediagenix unifies all product brands under one name — Mediagenix, with a fresh logo and visual style - by Fabrice Maquignon, CEO
We are delighted to launch our rebrand. As the industry progresses, so does our organization. The unified brand aligns with the SaaS-native company we are today—a dynamic, evolving, and standard-setting market leader. It reflects our forward-looking stance on how a lean and smart content lifecycle elegantly spans strategy, value management, and audience engagement in one company-wide collaborative flow. Today, we are a media company’s natural partner in streamlining the entire content supply chain.
The rebrand also comes with a new website. It gives a clear overview of the Mediagenix solutions and how they enable media companies to optimize the content lifecycle for maximum returns while navigating this dynamic landscape with confidence and agility.
The unified brand also reflects the cohesive strength of our global team. Deeply rooted in the regions, we are blessed with a global and diverse team bringing not only a wealth of global expertise in industry best practices but also keen to continuously refine our understanding of the nuances of your business.
Thanks to all our customers for believing in us. We look forward to continuing this exciting journey together.
Insights
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"Doing things right with content is important, but doing the right thing is critical."
At IBC 2024, Mediagenix CEO Fabrice Maquignon and Ivan Verbesselt, Chief Strategy and Marketing Officer, were interviewed by Martin Redhead, IABM Research Lead, following Mediagenix's win of the BaM Award for Mediagenix Strategic Planning.
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The content scheduling challenge
In the third of a series of articles that look at the key challenges broadcasters and content rightsholders face today, Nick Moreno, Mediagenix’s Director of Product Marketing, examines the challenge of engaging audiences through scheduling.
