“Doing things right with content is important, but doing the right thing is critical.”
At IBC 2024, Mediagenix CEO Fabrice Maquignon and Ivan Verbesselt, Chief Strategy and Marketing Officer, were interviewed by Martin Redhead, IABM Research Lead, following Mediagenix's win of the BaM Award for Mediagenix Strategic Planning.
Hear their insights on a holistic approach to content lifecycle management and the importance of establishing a data-driven content lifecycle before placing overly high short-term expectations on AI and ML.
Insights
Get inspired
26 Mar. 2025
Smarter and Faster: Mediagenix Scheduling Automation Integrates Spideo Recommendations And Accelerates Channel Creation by Up To 80%
Mediagenix announced the integration of Spideo’s state-of-the-art recommendation capabilities into its market-leading Scheduling Automation solution.
19 Mar. 2025
Mediagenix Integrates Spideo Recommendation and Curation Capabilities into Its Title Management Solution
Mediagenix today announced the integration of Spideo’s humanized content recommendations, personalized discovery, and catalog exploration capabilities into its flagship Title Management solution, a cornerstone of the Content Value Management suite.
10 Mar. 2025
Beyond the Algorithm: Crafting Personalized Media Experiences
In this article, Thibault D'Orso explains how advanced recommendation systems and innovative AI-driven approaches are transforming content discovery, delivery, and strategy to meet the demands of today’s media landscape.
04 Mar. 2025
Mediagenix Appoints Wael Yasin as Sales Director Central Europe
Mediagneix continues its global team expansion with the industry’s top experts enabling customers to achieve technical and strategic vision.
27 Feb. 2025
More than Metrics: How Data Shapes Creative and Commercial M&E Success
Explore how the integration of creativity, commercial priorities, and audience data is reshaping the industry and unlocking opportunities for enhanced decision-making, engagement, and profitability.
