M-Connect APAC
Join colleagues from the media industry for a thought-provoking Mediagenix event in the heart of Sydney. Let’s discuss and envision the future of content strategy, content value management, and content scheduling.
- Location Terrace on the Domain, 1 Art Gallery Rd, Sydney, Australia
- Date Thursday, October 24th, 2024
Let’s crack the code on content ROI: strategize, manage, and engage.
Let’s crack the code to maximize your content’s potential with a three-pronged approach.
- Content Strategy – How to seamlessly connect the creative and business sides in one flow? How not to fly blind and and make informed decisions by leveraging actual content performance?
- Content Value Management – How to give your content teams the tools for smart content discovery and editorial curation? How to make the most of your licensed titles before rights expire? How to foster collaboration and unified workflows across the entire organization?
- Content Scheduling – How to master the balance between the efficiency of automation and smart curation to captivate your audience? How to accurately predict viewing ratings, down to the break level, for maximum impact?
If these questions keep you up at night, this is the event you can’t afford to miss!
Special Session! Following our recent acquisition of the content personalization & recommendation specialist Spideo (read the press release), the program will feature a special session about how personalization boosts audience engagement, conversion and retention. Better yet, the very same technology underpins smart content discovery, curation and automation to proactively manage content lifetime value!
4 compelling reasons to join us
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1. New connections with media colleagues
Enjoy excellent networking opportunities in a relaxed setting.
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2. Inspiring peer-to-peer discussions
Engage with industry professionals to share experiences, exchange ideas, and collectively envision the future with a deeper understanding of current challenges and opportunities.
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3. Real-world examples and thought-provoking presentations
Discover firsthand how media colleagues implement best practices.
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4. Preview of the Mediagenix product roadmap
Explore innovative solutions for a smart and streamlined content lifecycle that directly impact the bottom line.
A day to interact, share, rethink.
Is automation the holy grail or is it incompatible with smart content curation? Is maximizing content ROI a real possibility or a myth? Let’s find out!
High-level agenda for the day. Updates and details will follow.
- 10.00: Welcome coffee & tea
- 10.30: Journey of the day – approach – introductions
- 10.45 M&E challenges & opportunities – towards a holistic approach to the content lifecycle
- 11.15: Strategize – How to proactively manage Content ROI (Content Strategy & Content Budgeting)
- 12.30: Lunch break
- 13.30: Content Value Management – How to proactively manage content lifetime value (content sourcing, title management, content discovery, content curation, …)
- 15.00: Coffee break
- 16.00: Audience Engagement – Multiplatform scheduling, automation, ratings prediction & optimization, leveraging personalization technology to boost engagement, conversion, and retention.
- 17.30: End of the journey
- 17.45: Walking dinner
Questions? Do not hesitate to contact johan.vanmarcke@mediagenix.tv