The Content Lifecycle revisited
A series of 3 webinars to help you become More Data-Driven, Automated, and Connected.
- Speakers Industry experts
- Location Webinar
- Date 14 Oct. 2024 – 31 Jan. 2025
The Content Lifecycle Revisited
Secure your spot now for three live webinars as we explore the vast potential for transformative improvements.
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49% of media organizations apply data-driven decision-making poorly
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67% lack a structured automation policy
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48% are not systematically connecting their core systems
Proud partner in helping 180+ media groups grow
Are media companies missing out on transformative improvements?
The results of our M-Connect 2024 survey
This industry is waking up to a surprising reality: many media organizations are still grappling with significant challenges in fully adopting data-driven decision-making, automation, and connectivity
Watch this 6-minute introductory video featuring Ivan Verbesselt, Chief Strategy and Marketing Officer at Mediagenix, as he unveils the key findings from our recent survey.
What you will learn:
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How to rethink the content lifecycle — Understand why now is the time to innovate and optimize every stage of the content lifecycle—from planning to distribution and audience engagement.
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How to transform — In the three upcoming live webinars, we will follow the content on its natural course from strategy and content value management to scheduling and explore the vast potential for transformative improvements.
Webinar 1 – Recorded
The Content Scheduling Challenge
In this 30-minute webinar, we discussed how advanced AI-driven automation is needed to streamline scheduling and boost programming speed across various linear and streaming platforms.
Watch the recording of this webinar and discover the tangible benefits of smart automation:
- Efficiency Gains: Broadcasters experience up to an 80% reduction in time spent on repetitive tasks, enabling them to manage more channels.
- Content Validity: Automated validation ensures compliance with rights, parental ratings, and other critical standards.
- Audience Engagement: Tailored scheduling aligns with audience preferences, while predictive analytics anticipate future content demands.
- Discoverability: Improved insight into content inventory ensures that audiences can easily discover relevant and engaging material.
Date: Live webinar recorded on December 3rd, 2024
Speakers:
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Nick Moreno Product Marketing Lead -
Michel Beke Product Ambassador -
Nikias Arts Product Manager
Webinar 2 – Live
The Content Value Management Challenge
Can we enhance content processing efficiency by 30 to 60%? Can we make content within the organization easier to discover?
Join us for a focused, 30-minute webinar where we’ll reveal the tools and tactics media companies need to optimize their content preparation and distribution processes for maximum Content Lifetime Value.
What you will gain from this webinar:
- Streamlining content delivery: How optimized workflows can increase processing efficiency by up to 60%, allowing faster content distribution across platforms.
- Centralizing content & metadata management: How a centralized approach improves data quality, boosts team motivation, and enhances search efficiency. With an example of how the Mediagenix Production Portal supports streamlined metadata and image flows between production and distribution.
- Achieving significant cost savings: How cutting rush jobs from 15% to 5% can lead to substantial savings and a faster turnaround.
Date: Thursday, February 6th, 2025
Time: 16:00 CET / 15:00 UTC / 10:00 EST / 7:00 PST
Speakers:
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Ivan Verbesselt Chief Strategy and Marketing Officer -
Dinkar Jha Product Manager
Webinar 3 – Live
The Content Strategy Challenge
Can the strategic planning process be improved by 30%? How can we make better content decisions?
Join us for this 30-minute webinar, as we delve into the challenges media companies face when developing content strategies amid rapid industry transformation.
Key takeaways:
- Understanding data-driven strategy: How leveraging data and insights can shape strategic decisions that better meet audience preferences and market dynamics.
- Enhancing collaboration and decision-making: How fostering transparency and collaboration across departments improves decision-making at managerial levels.
With a real-world case study from NRK Norway!
Jon Kindberg from NRK Norway will share first-hand experiences using Mediagenix Strategic Planning to drive organizational efficiency and transparency.
Date: Thursday, February 20th, 2025
Time: 16:00 CET / 15:00 UTC / 10:00 EST / 7:00 PST
Speakers:
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Ivan Verbesselt Chief Strategy and Marketing Officer
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Neeraj Shah Product Manager -
Jon Kindberg Systems Administrator at NRK Norway