What Media Companies Can Do to Become More Data-Driven, Automated, and Connected
How mature are media companies in adopting data-driven decision-making? How many media companies have a structured approach to automation? How well-connected are the systems within media organizations? What percentage of media companies have fully integrated strategies for automation, data, and connectivity?
Here Are the Learnings From the 2024 Mediagenix Survey
This paper by Gijsbert Voorneveld reports on a survey conducted during the Mediagenix M-Connect 2024 event in Ghent, assessing the media industry’s adoption of data-driven decision-making, automation, and connectivity.
The survey reveals that the majority of media organizations still struggle to implement data-driven decision-making, automation, and connectivity effectively. Many companies apply these strategies sporadically or on an ad hoc basis, leading to inefficiencies, and only a slim percentage have fully integrated strategies despite the potential for improvements.
The paper emphasizes the importance of adopting structured approaches and describes the pathway to streamline operations and improve efficiency, enhance decision-making, reduce errors, and remain competitive in the industry.
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