What Media Companies Can Do to Become More Data-Driven, Automated, and Connected
How mature are media companies in adopting data-driven decision-making? How many media companies have a structured approach to automation? How well-connected are the systems within media organizations? What percentage of media companies have fully integrated strategies for automation, data, and connectivity?
Here Are the Learnings From the 2024 Mediagenix Survey
This paper by Gijsbert Voorneveld reports on a survey conducted during the Mediagenix M-Connect 2024 event in Ghent, assessing the media industry’s adoption of data-driven decision-making, automation, and connectivity.
The survey reveals that the majority of media organizations still struggle to implement data-driven decision-making, automation, and connectivity effectively. Many companies apply these strategies sporadically or on an ad hoc basis, leading to inefficiencies, and only a slim percentage have fully integrated strategies despite the potential for improvements.
The paper emphasizes the importance of adopting structured approaches and describes the pathway to streamline operations and improve efficiency, enhance decision-making, reduce errors, and remain competitive in the industry.
Download the white paper here
Get inspired
Check out our other white papers
18 Nov. 2024
Beyond the Silos: Automating Content Scheduling Across All Linear Scenarios
This white paper on the Content Scheduling Challenge — by Fred Dawson in partnership with Mediagenix — explores essential strategies for broadcasters seeking to optimize content scheduling across platforms with greater speed and agility.
10 Sep. 2024
From Waste to Value: The Benefits of Enhancing Content Value Management
In this white paper, management consultant and L6S Black Belt Gijsbert Voorneveld takes the reader on a journey to explore how content value processes are typically organized and how they can be improved most effectively using Lean Six Sigma.
02 Jul. 2024
Your content lifecycle. Lean. Smart.
Corporate brochure — Read all about smart content solutions for audience engagegement and content lifetime value. To strategize. Manage. Engage.
07 May. 2024
Beyond the Bottlenecks: Streamlining Strategic Planning
In this white paper, management consultant and L6S Black Belt Gijsbert Voorneveld explains how the Strategic Planning Process of media organizations can be improved using Lean Six Sigma.
21 Aug. 2023
How to make FAST faster, cheaper, and better
How to thrive in the crowded FAST lane? Views from experts in the field, rules for success, and practical pointers.
