Dan Meyer on content-value management
At the OTT Executive Summit of December 11-13, 2023, Dan Meyer joined a captivating panel discussion on critical aspects of content-value management in the digital realm. The conversation touched on market shifts, streaming profitability, consolidation, and the rise of niche players.
At the OTT Executive Summit of December 11-13, 2023, Dan Meyer participated in a captivating panel discussion with Kristen Roberts (Great American Media) and Michael Toedman (allrites) about critical aspects of content-value management in the digital realm. The discussion touched on topics such as market shifts, profitability in streaming, industry consolidation, and the rise of niche players.
Dan underlined the consequences of neglecting content-value management, emphasizing its pivotal role in maximizing content ROI: “In this consolidating industry, media companies need to move away from just driving viewer numbers and keep a tight grip on profitability.”
The panel highlighted the imperative to differentiate content by considering exclusivity and licensing rights.
Kristen discussed the challenges of brand-building, especially post-merger, emphasizing the need for a distinct, brand-driven viewer experience. The aim should be to curate an engaging, predictable, and unique experience that stands out in a sea of content available across platforms.
Michael accentuated a shift from a centralized decision-making model to a more organic, user-centric approach that needs to be freed from the limitations of traditional content licensing models and transcend geographical limitations. Anticipating the consolidation of big platforms, he foresees potential in the long tail of independent niche players challenging the larger platforms by catering to more engaged and profitable sub-segments.
The panel emphasized the blend of art and science in content management, combining data analytics with experts’ insights. They urge the industry to embrace adaptability, experimentation, and strategic thinking to deliver tailored and engaging digital experiences.
Insights
Get inspired
05 Sep. 2024
Mediagenix Transforms the Content Lifecycle at IBC 2024
Brussels, 4th September, 2024 — Mediagenix will showcase a suite of innovative tools at IBC 2024, designed to revolutionize audience engagement. Its latest solutions, demonstrated at 1.B47 – Hall 1, raise the bar in content strategy, value management, and scheduling. Mediagenix ensures that media and entertainment companies can seamlessly integrate their most valuable assets - content and audience.
21 Aug. 2024
Mediagenix celebrates the Step-Up Internship Program
Mediagenix has entered into a second collaboration with the Step-Up Internship Program, an initiative aimed at enhancing diversity and inclusion in the top-tier legal job market across Europe. Mustafa Simsek, a talented law student, is currently completing a paid one-month internship with us and gaining valuable learning experience. "This experience shows me the value of working with colleagues who are not only experts in their field but also genuinely kind and encouraging," he says.
19 Aug. 2024
DPP Podcast - The 'Human in the Loop' Approach
Is content commissioning and scheduling an art or a science? The crucial balance between artistic intuition and scientific analysis was a key theme in the DPP Podcast of August 12, 2024, where Edward Qualtrough, Editorial Director at the DPP, sat down with Nick Moreno and Jens Costers from Mediagenix to explore how media companies can navigate the challenges of content commissioning and audience engagement in today's complex market.
17 Jul. 2024
Mediagenix at IBC: As not seen on TV
The well-oiled machinery behind viewer engagement.
At IBC booth 1.B47 (Hall 1), September 13-16: Mediagenix unveils how intelligence, collaboration, and automated orchestration behind the screens deliver perfect viewer experiences. The innovative Mediagenix solutions ensure unparalleled viewer engagement. They empower a distributed workforce to collaborate effortlessly, maximizing content ROI through operational efficiency and business agility.
26 Jun. 2024
Mediagenix Snowflake integration empowers customers with enhanced data access
We are excited to announce the launch of our new Snowflake integration. This cutting-edge integration is designed to enable customers to effortlessly pull data from our extensive platform ecosystem, significantly enhancing their data analysis and decision-making capabilities.
