IBC 2024

At IBC 2024 as not seen on TV: Smart content solutions to strategize, manage, and engage.

Ivan Verbesselt: “We need to rely on actual data, not on guesswork.”

Watch our Chief Product and Marketing Officer in an interview with IABM upon winning the BaM Award for Monetization.

IABM Interview with Ivan Verbesselt, Chief Product and Marketing Officer for MEDIAGENIXupon winning the BaM Award for Monetization.

Watch the interview:

“I am very pleased to receive this award because whatever you do in this industry is business. We need to be able to monetize our content effectively. Ultimately, the industry will need to become more refined, not only in measuring success but also in predicting the success of content. That’s precisely what Ratings Artist is about – using a scientific approach to predict ratings, not relying on guesswork but on actual data within the system.”

Insights

Get inspired

05 Sep. 2024

Mediagenix Transforms the Content Lifecycle at IBC 2024

Brussels, 4th September, 2024 — Mediagenix will showcase a suite of innovative tools at IBC 2024, designed to revolutionize audience engagement. Its latest solutions, demonstrated at 1.B47 – Hall 1, raise the bar in content strategy, value management, and scheduling. Mediagenix ensures that media and entertainment companies can seamlessly integrate their most valuable assets - content and audience.

Mediagenix Transforms the Content Lifecycle at IBC 2024

21 Aug. 2024

Mediagenix celebrates the Step-Up Internship Program

Mediagenix has entered into a second collaboration with the Step-Up Internship Program, an initiative aimed at enhancing diversity and inclusion in the top-tier legal job market across Europe. Mustafa Simsek, a talented law student, is currently completing a paid one-month internship with us and gaining valuable learning experience. "This experience shows me the value of working with colleagues who are not only experts in their field but also genuinely kind and encouraging," he says.

Mediagenix celebrates the Step-Up Internship Program

19 Aug. 2024

DPP Podcast - The 'Human in the Loop' Approach

Is content commissioning and scheduling an art or a science? The crucial balance between artistic intuition and scientific analysis was a key theme in the DPP Podcast of August 12, 2024, where Edward Qualtrough, Editorial Director at the DPP, sat down with Nick Moreno and Jens Costers from Mediagenix to explore how media companies can navigate the challenges of content commissioning and audience engagement in today's complex market.

DPP Podcast - The 'Human in the Loop' Approach

17 Jul. 2024

Mediagenix at IBC: As not seen on TV

The well-oiled machinery behind viewer engagement.
At IBC booth 1.B47 (Hall 1), September 13-16: Mediagenix unveils how intelligence, collaboration, and automated orchestration behind the screens deliver perfect viewer experiences. The innovative Mediagenix solutions ensure unparalleled viewer engagement. They empower a distributed workforce to collaborate effortlessly, maximizing content ROI through operational efficiency and business agility.

Mediagenix at IBC: As not seen on TV

26 Jun. 2024

Mediagenix Snowflake integration empowers customers with enhanced data access

We are excited to announce the launch of our new Snowflake integration. This cutting-edge integration is designed to enable customers to effortlessly pull data from our extensive platform ecosystem, significantly enhancing their data analysis and decision-making capabilities.

Mediagenix Snowflake integration empowers customers with enhanced data access