The Content Lifecycle revisited
A series of 3 webinars to help you become More Data-Driven, Automated, and Connected.
- Speakers Industry experts
- Location Webinar
- Date 14 Oct. 2024 – 31 Jan. 2025
The Content Lifecycle Revisited
Secure your spot now for three live webinars as we explore the vast potential for transformative improvements.
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49% of media organizations apply data-driven decision-making poorly
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67% lack a structured automation policy
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48% are not systematically connecting their core systems
Proud partner in helping 180+ media groups grow
Are media companies missing out on transformative improvements?
The results of our M-Connect 2024 survey
This industry is waking up to a surprising reality: many media organizations are still grappling with significant challenges in fully adopting data-driven decision-making, automation, and connectivity
Watch this 6-minute introductory video featuring Ivan Verbesselt, Chief Strategy and Marketing Officer at Mediagenix, as he unveils the key findings from our recent survey.
What you will learn:
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How to rethink the content lifecycle — Understand why now is the time to innovate and optimize every stage of the content lifecycle—from planning to distribution and audience engagement.
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How to transform — In the three upcoming live webinars, we will follow the content on its natural course from strategy and content value management to scheduling and explore the vast potential for transformative improvements.
Webinar 1: The Content Scheduling Challenge
Is 80% automation gain achievable? How can you enhance programming speed and agility across diverse streaming outlets?
In this 30-minute webinar, we will discuss how advanced AI-driven automation is needed to streamline scheduling and boost programming speed across various linear and streaming platforms.
What you will learn:
- How automated workflows can maximize revenue potential by optimizing content distribution across various platforms.
- How to overcome service silos: Smart automation unifies workflows, allowing broadcasters to seamlessly integrate linear and streaming services for increased efficiency.
- How humanized content recommendations improve audience engagement and retention.
- How transparency in AI-driven personalization fosters trust and enhances the viewer experience.
Your host: Nick Moreno, Product Marketing Lead
Speakers:
- Michel Beke, Product Ambassador
- Nikias Arts, Product Manager
Date: Tuesday, December 3rd, 2024
Time: 16:30 CET / 15:30 UTC / 10:30 EST / 7:30 PST
Webinar 2: The Content Value Management Challenge
Can we enhance content processing efficiency by 30 to 60%? Can we make content within the organization easier to discover?
Join us for a focused, 30-minute webinar where we’ll reveal the tools and tactics media companies need to optimize their content preparation and distribution processes for maximum Content Lifetime Value.
What you will gain from this webinar:
- Streamlining content delivery: How optimized workflows can reduce processing efficiency by up to 60%, allowing faster content distribution across platforms.
- Centralizing content & metadata management: How a centralized approach improves data quality, boosts team motivation, and enhances search efficiency. With an example of how the Mediagenix Production Portal supports streamlined metadata and image flows between production and distribution.
- Achieving significant cost savings: How cutting rush jobs from 15% to 5% can lead to substantial savings and a faster turnaround.
Your host: Ivan Verbesselt, Chief Strategy and Marketing Officer
Speaker: Dinkar Jha, Product Manager
Date: Thursday, February 6th, 2025
Time: 16:00 CET / 15:00 UTC / 10:00 EST / 7:00 PST
Webinar 3: The Content Strategy Challenge
Can the strategic planning process be improved by 30%? How can we make better content decisions?
Join us for this 30-minute webinar, as we delve into the challenges media companies face when developing content strategies amid rapid industry transformation.
Key takeaways:
- Understanding data-driven strategy: How leveraging data and insights can shape strategic decisions that better meet audience preferences and market dynamics.
- Enhancing collaboration and decision-making: How fostering transparency and collaboration across departments improves decision-making at managerial levels.
With a real-world case study from NRK Norway!
Jon Kindberg from NRK Norway will share first-hand experiences using Mediagenix Strategic Planning to drive organizational efficiency and transparency.
Your host: Ivan Verbesselt, Chief Strategy and Marketing Officer
Speakers:
- Neeraj Shah, Product Manager
- Jon Kindberg, Systems Administrator at NRK Norway
Date: 2025 (TBD) Time: TBD