The Content Strategy Challenge
In the first of a series of articles throughout 2024 examining the key challenges broadcasters and content rightsholders face today, Nick Moreno explores the challenges media companies face in developing content strategies amid rapid industry transformation. Data-driven insights play a crucial role in shaping strategic decisions and aligning corporate strategy with audience preferences and market dynamics.
Planning Content Amid Constant Change
- How do media companies define and adapt their corporate strategy in response to external and internal factors?
- How does content strategy change when corporate strategies evolve, and what influences those changes?
- What role does data aggregation and analysis play in shaping content strategies for media companies?
- How can media companies improve strategic content planning processes to make better decisions and increase efficiency?
Insights
Get inspired
14 Apr. 2025
Mediagenix Wins Multiple Awards at 2025 NAB Show with Humanized Semantic Search, Scheduling Automation and Strategic (Content) Planning
Mediagenix has been recognized for its pioneering advancements in media technology, earning three prestigious awards at the 2025 NAB Show.
07 Apr. 2025
SKY+ and DGO consolidate the premium experience for their users with AI from Mediagenix and Spideo to offer personalized content and live TV recommendations
DIRECTV Latin America and SKY Brasil's streaming platforms have incorporated innovative technological solutions to enhance the curation of their extensive content portfolio.
26 Mar. 2025
Smarter and Faster: Mediagenix Scheduling Automation Integrates Spideo Recommendations And Accelerates Channel Creation by Up To 80%
Mediagenix announced the integration of Spideo’s state-of-the-art recommendation capabilities into its market-leading Scheduling Automation solution.
19 Mar. 2025
Mediagenix Integrates Spideo Recommendation and Curation Capabilities into Its Title Management Solution
Mediagenix today announced the integration of Spideo’s humanized content recommendations, personalized discovery, and catalog exploration capabilities into its flagship Title Management solution, a cornerstone of the Content Value Management suite.
10 Mar. 2025
Beyond the Algorithm: Crafting Personalized Media Experiences
In this article, Thibault D'Orso explains how advanced recommendation systems and innovative AI-driven approaches are transforming content discovery, delivery, and strategy to meet the demands of today’s media landscape.
