The content value management challenge
In the second of a series of articles throughout 2024 examining the key challenges broadcasters and content rightsholders face today, Nick Moreno explores the crucial challenge of maximizing content value amid rising production costs and shifting industry trends.
Navigating the expanding maze of uncertainties
With more ways to monetize content than ever before—ranging from traditional and over-the-top distribution to social media—the complexity of monetization decisions has increased. Unlike the rigid content windows of the past, today’s landscape demands flexibility and strategic planning. Balancing immediate returns with long-term brand value is crucial, and media companies must adapt continually…
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19 Dec. 2024
Mediagenix Welcomes Bruno Langlais as Business Development Manager, North America
Brussels, Dec. 17, 2024 — Mediagenix, a leader in software solutions for content strategy, content value management, and content scheduling, announces the appointment of Bruno Langlais as Business Development Manager for North America. With over 25 years of experience driving sales strategy in the media and entertainment industry, Bruno will play a key role in further positioning Mediagenix as a trusted partner for broadcasters, streaming platforms, and content creators.
16 Dec. 2024
The Next Frontier of Content Scheduling
Mediagenix has launched a series of webinars to delve into the intricacies of the content lifecycle. The first session zeroed in on content scheduling, featuring insights from Mediagenix experts Michel Beke, Nick Moreno, and Nikias Arts.
28 Nov. 2024
Nayla Nassar on the transformation of broadcasters to embrace the streaming era
As the world shifts to digital-first media consumption, traditional broadcasters are undergoing a monumental transformation to thrive in the streaming era. Nayla Nassar, Strategic Account Manager for Mediagenix, sheds light on how broadcasters are evolving their content strategies now that viewers expect seamless on-demand content. Here’s a closer look at the pillars of this transformation.
26 Nov. 2024
Talpa Network Transitions to Mediagenix SaaS Platform for Advanced Content Strategy and Scheduling
Brussels – November 25th, 2024 – Talpa Network, the privately-owned Dutch media conglomerate, has completed a comprehensive cloud migration to Mediagenix's SaaS platform. This marks the start of a transformative investment that introduces a myriad of innovative capabilities for the optimization of Talpa Network’s content and channel management.
06 Nov. 2024
Mediagenix Survey Shows 55% of Media Companies Struggle with Automation and System Connectivity
MBC Group Champions Smarter Workflows to Secure the Future of Media
